UTM Parameter Builder
Build URLs with Google Analytics UTM parameters.
How to use
- Enter the base URL of the landing page.
- Fill in source, medium, and campaign parameters.
- Add optional term and content values.
- Copy the generated URL with UTM parameters.
About this tool
The UTM Parameter Builder helps you tag URLs with the campaign parameters Google Analytics needs to attribute traffic correctly. Fill in a short form and the tool produces a ready-to-share URL with properly encoded values.
Features
Validation of required fields, automatic URL encoding, instant preview, copy button, and support for optional utm_term and utm_content parameters. The result is standards compliant and works with both Universal Analytics and GA4.
Use cases
Use it when launching email newsletters, paid search campaigns, banner ads, social media posts, or affiliate promotions where you need to compare channel performance inside Google Analytics dashboards.
Why this tool
Typos in UTM parameters fragment campaign data and waste analytics time. The builder enforces consistency, reduces errors, and creates reliable tracking links for every marketing touchpoint you run.
FAQ
- What are the required UTM parameters?
- Source, medium, and campaign are required for accurate tracking in Google Analytics.
- Does it URL-encode values?
- Yes, the tool encodes special characters so your tracking URLs always work correctly.
- Can I shorten the result?
- You can copy the URL and paste it into a URL shortener of your choice.